Everymum Marketing Cloud

Since 2000, They have been helping women through all aspects of their parenting journey, from conception and labour, all the way through to breastfeeding, school, family finances, relationship advice and beyond. They listen carefully to mums in Ireland, to give them what they need to feel supported.

Everymum is Ireland's largest and best-loved parenting community with a highly-engaged base of over 200,000 registered members. They have an active online presence of user-led and expert-led content, development emails, competitions, surveys, and a highly engaged social media community; as well as numerous offline touch points including nationwide events, and free every mum gift bags distributed via SuperValu. As part of Zahra Media Group, they are also part of a larger Parenting resource which contains the Ultimate Maternity Guide, and the National Parenting Product Awards.

That’s why every mum is Ireland’s most trusted pregnancy and parenting community for mums.

Everymum was facing an issue in automation, customer journey, connecting sales and marketing cloud, and least optimized marketing cloud. The marketing and sales cloud were not integrated which possess problems in getting customer insight, engagement, etc. The objective of the Project was to implement a marketing cloud to prepare a Journey for Pre and Post Pregnancy stages for Mothers. Once the solution is placed, it enables certain benefits like better parenting, placing information in one place, etc.