Data Cloud

Empowered by Salesforce Data Cloud, you can harness unified, up-to-the-minute data to transform your business into a customer-centric powerhouse

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20 Hrs

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in Sales productivity


reduction in support costs


reduction in Customer acquisition costs

How Salesforce Data cloud drives sales growth

Sales growth is a primary goal for businesses of all sizes, and leveraging Salesforce Data Cloud can be a strategic approach to achieving this objective. Salesforce Data Cloud, formerly known as Salesforce DMP (Data Management Platform), is a powerful tool that provides businesses with access to a vast repository of consumer and business data. Here's a detailed look at how you can achieve sales growth using Salesforce Data Cloud:

Salesforce Data Cloud enriches customer data with insights from diverse sources, including demographics, purchase history, and online behavior. This enables effective audience segmentation, optimizing marketing and sales efforts.

Leveraging enriched data, Salesforce Data Cloud empowers highly targeted marketing campaigns with tailored messages, product recommendations, and promotions. Personalization boosts conversion rates and customer loyalty.

Utilizing third-party data sources, Salesforce Data Cloud creates ideal customer profiles for more efficient lead targeting through "lookalike modeling," enhancing lead generation.

Salesforce Data Cloud offers insights into customer behavior, facilitating proactive issue resolution, improved support, and loyalty programs. These efforts enhance customer retention and lifetime value.

Salesforce Data Cloud benefits

  • Data Enrichment:
    It enriches customer data, providing a comprehensive view of customers and their behaviors.
  • Effective Segmentation:
    Advanced segmentation allows for targeted marketing campaigns, improving engagement.
  • Marketing ROI:
    Personalization leads to higher conversion rates, optimizing marketing return on investment.
  • Efficient Lead Generation:
    Identifying high-value leads streamlines sales efforts and increases revenue.
  • Customer Retention:
    Insights into customer behavior enhance support and loyalty programs, boosting retention.
  • Market Expansion:
    Data analysis helps discover new growth opportunities in untapped markets.
  • Data-Driven Decisions:
    Real-time analytics inform decision-making, optimizing strategies and resource allocation.

Forcesquares Data Cloud Expertise

Data Cloud Consulting Services

ForceSquares' data cloud consulting services start with a deep understanding of your business objectives. Their expert consultants work closely with you to identify opportunities for leveraging Salesforce Data Cloud to achieve your specific goals. Whether it's improving customer segmentation, enhancing data quality, or optimizing marketing campaigns, their consultants provide strategic guidance to maximize the benefits of your data.

Data Cloud Integration Services

Integrating Salesforce Data Cloud into your existing systems is a critical step in leveraging its capabilities. ForceSquares offers data cloud integration services that ensure seamless connectivity between Salesforce Data Cloud and your CRM, marketing automation, and other relevant platforms. This integration streamlines data flows, enabling real-time access to enriched customer data for more effective decision-making.

Data Cloud Implementation Services

ForceSquares' data cloud implementation services focus on putting your data to work. They assist in setting up Salesforce Data Cloud within your organization, configuring it to align with your specific business needs. This includes data mapping, workflow design, and ensuring that your team can make the most of the platform's capabilities from day one.

Data Cloud Customization Services

Every business is unique, and ForceSquares recognizes this. Their data cloud customization services enable you to tailor Salesforce Data Cloud to suit your specific requirements. Whether it's creating custom data models, building unique dashboards, or developing custom algorithms for data analysis, ForceSquares ensures that Salesforce Data Cloud aligns perfectly with your business processes.

Data Cloud Features


Connect all your customer data at scale, from any app, device, or real-time stream, with out-of-the-box connectors.


Automatically harmonise all of your data into a single customer graph.


Empower any department and any industry with unified customer profiles that adapt to their activity in real time.


Create magical experiences for your customers in critical moments when milliseconds matter most.

Business related challenges solved with Data Cloud

Data Fragmentation

Challenge: Businesses often collect data from multiple sources, resulting in fragmented data silos that hinder decision-making and marketing efforts.

Solution: Salesforce Data Cloud consolidates data from diverse sources into a single platform, providing a unified and holistic view of customer information. This eliminates data fragmentation, enabling more informed decisions.


Challenge: Generic marketing campaigns often yield low engagement and conversion rates, as customers expect personalized experiences.

Solution: Data Cloud enables businesses to segment their customer base and create highly personalized marketing campaigns. By tailoring messages and offers to individual preferences and behaviors, businesses can boost engagement and drive sales.

Data Accuracy

Challenge: Inaccurate or outdated customer data can lead to wasted marketing spend and inefficiencies in sales efforts.

Solution: Data Cloud offers data enrichment and cleansing capabilities, improving data accuracy. It appends missing information and updates records in real-time, ensuring that businesses work with reliable customer data.

How We Work

  • Discovery
    We start by understanding your unique business needs, data challenges, and objectives. This phase lays the groundwork for a tailored Salesforce Data Cloud solution.
  • Implementation
    We configure and set up Salesforce Data Cloud to align with your specific requirements, integrating it seamlessly with your existing systems and processes.
  • Adoption
    Our team ensures your staff is trained and comfortable using Salesforce Data Cloud, fostering its effective use within your organization.
  • Optimization
    We continually monitor performance and identify areas for improvement, ensuring that you continually derive maximum value from Salesforce Data Cloud.


Salesforce Data Cloud is a powerful data management and integration platform that helps businesses consolidate and leverage customer data effectively. It can benefit your business by providing a unified view of customer information, enabling personalized marketing, improving lead generation, and enhancing customer retention.

ForceSquares specializes in Salesforce Data Cloud implementation services. We work closely with your team to configure Data Cloud to align with your business needs. Our services include data mapping, workflow design, and ensuring that your team is well-equipped to utilize the platform effectively.

Yes, it can! ForceSquares offers data cloud integration services to ensure seamless connectivity between Salesforce Data Cloud and your CRM, marketing automation, and other relevant platforms. This integration streamlines data flows, providing real-time access to enriched customer data.

Salesforce Data Cloud offers data enrichment and cleansing capabilities. It appends missing information and updates records in real-time, improving data accuracy and reliability. This ensures that you work with the most up-to-date and accurate customer data.

Answer: ForceSquares offers ongoing support and maintenance services post-implementation. We ensure that your Data Cloud instance operates smoothly, assist with updates, and provide training to your team for continued success.