Salesforce Consumer Goods Cloud

Salesforce Consumer Goods Cloud is a comprehensive suite of cloud-based software solutions designed to empower retailers and brands in efficiently managing their retail operations while driving increased sales and revenue. This powerful cloud platform is seamlessly integrated into the Salesforce ecosystem, ensuring swift implementation and user-friendly adoption across your organization.

Consumer Goods Cloud offers users a holistic view of consumer profiles across various touchpoints, encompassing critical data such as demographics, purchase history, and location, all in real-time. Furthermore, it provides flexibility through customizable fields, enabling businesses to track and analyze data that matters most to them.

One of the standout features is its ability to precisely target customer segments at the right moment, whether through marketing campaigns or channel distribution. Excitingly, Consumer Goods Cloud can now be seamlessly integrated with other Salesforce clouds, including Sales Cloud, Service Cloud, and Marketing Cloud, creating a unified and powerful Salesforce ecosystem to enhance your retail operations.

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Why Consumer Goods Cloud?

Consumer Goods Cloud is a strategic choice for retailers and brands for several compelling reasons:

Consumer Goods Cloud streamlines retail operations, making them more efficient and productive. It helps optimize store visits, improves in-store productivity, and enhances retail planning, all of which contribute to cost savings and increased profitability.

The platform is designed to boost sales and revenue. It allows businesses to target the right customers at the right time, increasing the effectiveness of marketing campaigns and sales efforts.

With Consumer Goods Cloud, you gain a comprehensive view of consumer profiles. This includes demographics, purchase history, and location data, enabling you to make data-driven decisions and offer personalized experiences to customers.

The platform provides real-time insights into your retail operations, allowing you to make informed decisions quickly. This is crucial in the fast-paced retail industry where timely actions can make a significant difference.

Consumer Goods Cloud leverages artificial intelligence to enhance audit accuracy and accelerate business growth. AI-driven analytics can identify trends, predict consumer behavior, and optimize inventory management.

The ability to set up custom fields means that you can tailor the platform to track and analyze data that is most relevant to your specific business needs. This flexibility is invaluable in adapting to changing market conditions.

Consumer Goods Cloud is built on the Salesforce platform, allowing for seamless integration with other Salesforce clouds such as Sales Cloud, Service Cloud, and Marketing Cloud. This integration enhances the overall capabilities of your Salesforce ecosystem and provides a unified view of your business operations.

Its Salesforce foundation makes it fast to implement, and its user-friendly interface ensures quick adoption within your organization. This means you can start realizing the benefits of the platform without significant delays.

Features of the Salesforce Consumer Goods Cloud

  • Collaborate efficiently:
    Simplify the selling process with one place for teams to communicate, plan, and track.
  • Grow accounts:
    Empower teams with intelligent insights and reports to increase sales.
  • Streamline promotion planning:
    Manage plans, allocate trade funds, and optimize trade spend on one platform.
  • Manage funds and budgets:
    Get clear visibility into trade budgets and checkbooks, including live rate and dynamic funding.
  • Drive perfect store execution:
    Activate headquarters brand plans with guided selling, in-store collateral, and account-specific product lists and order templates.
  • Increase customer satisfaction:
    Deliver service excellence at scale using a custom-built service console, industry-specific automation, and integrated telesales capabilities.

How is the Consumer Goods Cloud beneficial for Retail?

Physical stores play a crucial role in driving sales in the retail industry. To succeed, retailers must focus on effective store management, product placement, and promotional strategies. That’s where Salesforce Consumer Goods Cloud comes in, revolutionizing store management services and helping brands build strong customer relationships.

Salesforce Consumer Goods Cloud is a reliable partner for generating revenue and maximizing ROI through enhanced retail execution capabilities. With its advanced analytics powered by Einstein AI, this cloud-based solution provides valuable business intelligence to tackle complex challenges.

One of the remarkable impacts of Salesforce Consumer Goods Cloud is its ability to empower field representatives. They can ensure store shelves are always well-stocked and aligned with the correct pricing and promotions. Additionally, sales executives can forge strong connections with retail channel partners, fostering collaboration and driving business growth.

Retail companies can confidently rely on Salesforce Consumer Goods Cloud to achieve their goals and gain a competitive edge in the market. By leveraging this platform’s capabilities, they can optimize store operations, enhance customer experiences, and propel their business forward.

Pricing and Editions for CGC


Visit routing and onsite audits for use by external contractors $ 50 USD/user/month* (billed annually)


Optimize field execution for reps $ 75 USD/user/month* (billed annually)

Field Sales

Uplevel core features for business generators to drive growth. Starting at $ 150 USD/user/month* (billed annually)

Strategic Sales

Supercharge productivity and drive sales with AI Starting at $ 300 USD/user/month* (billed annually)

Expertise in Configuring Salesforce Consumer Goods Cloud

Configuring Salesforce Consumer Goods Cloud requires a nuanced understanding of the industry's challenges and opportunities. At Forcesquare, we bring years of experience to the table, enabling us to navigate the intricacies of your business with ease. We offer:

Customized Solutions

We don't believe in one-size-fits-all solutions. Our team works closely with you to understand your unique requirements and business goals. We then configure Salesforce Consumer Goods Cloud to align with your objectives, ensuring that you get the most out of the platform.

Streamlined Operations

Efficiency is key in the consumer goods industry. We optimize your workflows and processes, reducing manual tasks and increasing productivity. This streamlining ensures that your teams can focus on what they do best—building relationships and driving sales.

Data-Driven Insights

Consumer Goods Cloud is a powerful tool for gathering and analyzing data. Our expertise allows us to harness the full potential of this data, providing you with actionable insights to make informed decisions and drive growth.

Seamless Integration

We understand that your business relies on a variety of tools and systems. Our developers excel at integrating Salesforce Consumer Goods Cloud with your existing infrastructure, ensuring a seamless and efficient operation.


Salesforce Consumer Goods Cloud is a specialized platform designed to address the unique challenges faced by consumer goods companies. It helps businesses manage relationships with retail partners, optimize field operations, and gain valuable insights into market trends. It's important because it can streamline your operations, boost sales, and enhance your ability to make data-driven decisions in a competitive industry.

Forcesquare's certified developers are experts in configuring and customizing Salesforce Consumer Goods Cloud to meet your specific needs. They can tailor the platform to optimize your workflows, integrate it with your existing systems, and provide valuable insights through data analysis. Their expertise ensures you get the most out of the platform for your business.

Salesforce Consumer Goods Cloud is well-suited for businesses in the consumer goods industry, including manufacturers, distributors, and retail brands. It's particularly beneficial for organizations that rely on retail partnerships, field sales teams, and require insights into market performance.

Yes, Forcesquare specializes in seamless integration. Our certified developers can integrate Salesforce Consumer Goods Cloud with your existing CRM, ERP, and other software solutions to ensure a cohesive and efficient operation.

The timeline for seeing results can vary depending on the complexity of your organization's needs and the level of customization required. However, our team works diligently to ensure a smooth implementation process, and you can expect to see improvements in operational efficiency and insights within a reasonable timeframe.

Yes, Forcesquare provides comprehensive support and training for your team. We understand that successful adoption of the platform is crucial, so we offer training sessions and ongoing support to ensure your team can maximize the benefits of Salesforce Consumer Goods Cloud.

To get started with Forcesquares, simply reach out to our team through our contact page or by phone. We'll schedule an initial consultation to discuss your specific needs and how our expertise can benefit your organization.