Collaborative Expansion: Strengthened Ties Between Salesforce and Google

Salesforce and Google recently announced their collaboration at Dreamforce 2023, marking a significant step in advancing generative AI capabilities. The partnership seamlessly integrates Salesforce's AI-powered CRM with Google's productivity platforms, including Calendar, Docs, Meet, and Gmail. This integration extends to Einstein Copilot, Salesforce's new AI conversational assistant, making Google Workspace the first extensibility partner for this innovative tool. Simultaneously, Salesforce is the inaugural partner fully integrated with Google Workspace's Duet AI extensions framework.

The collaboration's key advantages lie in automation and AI, introducing features such as auto-creating interaction summaries, scheduling follow-ups, and task assignment based on identified actions. For example, Google Meet call summaries can trigger tasks in Salesforce, initiating workflows and reducing manual efforts.

David Schmaier, Salesforce's President and Chief Product Officer, emphasized the transformative impact of this partnership on AI evolution. He believes the deep integration of Salesforce and Google Workspace will save time and unlock greater value from data, fundamentally changing how people work. Thomas Kurian, CEO of Google Cloud, sees this collaboration as an example of creating value through an open and extensible ecosystem for generative AI, aiming to redefine work dynamics and enhance innovation and efficiency.

Users can expect AI-powered business growth based on data. The collaboration allows seamless cross-platform work efficiency and productivity by combining the capabilities of Salesforce's Einstein Copilot and Google Workspace's Duet AI. Users can gather and automatically update data from Google Meet summaries, Gmail letters, Google Calendar, and Salesforce, streamlining sales cycles and automating essential processes.

This partnership builds on a previous collaboration between Google and Salesforce in 2017, focusing on analytics and big data. The integration connected Salesforce CRM with Google's G Suite, providing users with actionable insights within Gmail, Sheets, Calendar, Drive, Docs, and Hangouts Meet.


In conclusion, the ongoing collaboration between Salesforce and Google Workspace signifies a substantial advancement in generative AI capabilities. As leaders in their respective fields, their joint efforts contribute to the growth of AI services, ushering in an era of more automated businesses that can predict customer requests and provide personalized services.