Price Hikes in Salesforce Products

Salesforce has announced price rises

Salesforce has announced price rises for its products which will be effective from Augest 2023.The Salesforce products are going to see an average of 9% hike in their pricing across Sales Cloud, Marketing Cloud and Tableau.

Reasons for Price Hike

  • Salesforce's previous list price adjustment occurred seven years ago.
  • Continuous Innovation: Over the years, Salesforce has delivered 22 new releases, showcasing its commitment to ongoing improvement.
  • Extensive Feature Additions: Thousands of new features have been introduced, enhancing the platform's capabilities.
  • Generative AI Innovations: Recent advancements in generative AI have been integrated into Salesforce, enhancing its value.
  • Significant Research and Development Investment: Salesforce has invested more than $20 billion in research and development to enhance its offerings.

Products & Editions to be Affected

  • Professional Edition
  • Enterprise Edition
  • Ultimate Edition

New Pricing List

Prices are USD/user/Monthly (Billed Annually)

  • Professional Edition: Complete CRM for any team size $80 Up $5
  • Enterprise Edition: Customizable sales CRM for your business $165 Up $15
  • Ultimate Edition: Ultimate CRM Power & Support $330 Up $30

Effective immediately, corresponding list price increases will also be implemented for Industries, Marketing Cloud Engagement and Account Engagement, CRM Analytics, and Tableau.

Market impact of the Price hike

  • Salesforce dominates the CRM market with it's premium services.
  • Salesforce could experience increased revenue & improved profitability.
  • Customer retention & acquisition strategies may be affected.
  • The market's response could influence other players' pricing strategies.
  • Market share may fluctuate depending on customer & competitor responses.
  • Customer perception of value & quality may be influenced.